You cant improve what you dont measure.

Use it all the time to help me understand what actions Im taking on various platforms affect my conversion rates given a specific time period. Also used its data points to help totally rebuild my new website—driving my average conversion rates from 3% to 12%. On a good day my conversion rates are now 42% of net new traffic. Thats stellar performance and you cant improve what you dont measure. So this app is very helpful with the measuring piece.

Royvanmiral about Google Analytics, v3.5.8